Just knowing the health risks of tobacco (including lung cancer, head and neck cancers, and heart disease) and the mental health benefits of quitting tobacco (getting better quality sleep, improved mental health, and reduced stress levels) may not be adequate reasons to motivate smokers to quit. Studies show that campaigns which emphasize the truth about the tobacco industry and the real cost of smoking are more effective in helping people quit.
But what else? Here are what the research says:
2. Reduce dependence using nicotine medicines
There are 5 nicotine medicines which are recognised to boost the success of quitting tobacco: gum, patch, lozenge, nasal spray, and inhaler.
3. Going cold turkey isn’t for everyone
Quitting on willpower is the least successful way to quit tobacco. But counselling and nicotine substitutes are not the only available strategies. Exercise reduces the urge to smoke and withdrawal symptoms, while social support via social media is gaining popularity for its efficacy in helping ex-smokers stay tobacco-free. And there are a few more: hypnosis, acupuncture, yoga, and mindfulness are some of them.
4. Get the right kind of emotional support
Participants in a 2014 study were better at talking to their loved ones about quitting smoking if they had received face-to-face or online training on how to communicate their concern (without nagging or confrontation) than if they received only pamphlets.
5. Don’t be afraid to use your smartphone
A 2014 study showed that constant reminders from a text-messaging service helped people stay off tobacco.
6. Challenge your brain
Engaging in exciting activities (e.g., puzzles, hobbies, games), which challenge the brain, with a loved one can be an effective strategy for reducing nicotine cravings.
7. Use e-cigarettes to boost willpower
E-cigarettes create an inhalable nicotine vapour by heating a liquid nicotine solution. It’s not clear what the long-term effects are, but research shows e-cigarettes to be more effective in helping people successfully quit smoking compared to willpower alone or patches and gum. Recent reports do however caution the use of e-cigarettes (“No conclusive evidence that e-cigarettes help smokers quit: WHO report”, Today online, 27 August 2014).